|Posted on November 30, 2016 at 6:35 PM|
The Tomas Berdych Timepiece By Felio Siby Celebrates World Class Performance On And Off The Court
Wednesday, November 30, 2016
Luxury design house, Felio Siby, has announced its first brand ambassador and the start of a unique endorsement campaign by one of the world’s top ranked tennis professionals for the launch of the company’s first in a series of luxury sports watches.
The Tomas Berdych Watch by Felio Siby is redefining timeless elegance for the sports industry through the launch of the limited edition timepiece that will mark the first watch sponsorship deal and endorsement campaign by the world’s top ten player, while honoring the designer’s pursuit of excellence and world class performance on and off the court
Designed and developed by Miami-based company founder and CEO Dominique Siby from Gabon in Africa, together with Berdych himself, the limited edition watch has been conceived to represent the style and grace of the Wimbledon finalist from Czechoslovakia, as well as the pioneering vision developed by the luxury designer originating from Gabon in Africa. Imagined in 2015 as the crown jewel to the Felio Siby line of avante garde fashion and luxury accessories, the Tomas Berdych Watch has been assembled with skillful precision by the finest Swiss watch manufacturer.
“I’m very excited to finally be working with a designer that reflects my taste in fashion, quality of workmanship and overall lifestyle,” says Tomas Berdych. “I’ve been an avid watch enthusiast from a young age and while aspiring to become a world class player, I always admired those at the top who had watch sponsorships and were given the latest model to wear on court. I’ve learned a lot while working with Dominique and it’s been especially enjoyable to put forward my creative input towards the overall design of the watch. It truly is a work of art and a trophy for the wrist. I look forward to working with Dominique and representing Felio Siby over the years to come.”
The Tomas Berdych Watch by Felio Siby was partially designed by the top ranked tennis player himself, whose love for watches started when he was a young child. Berdych has joined the Felio Siby family as a founding brand ambassador for the company and with naming rights for his own limited edition watch. Both Tomas Berdych and Dominique Siby exchanged stories about their love for watches, after which a business relationship and blossoming friendship was formed. The Tomas Berdych Watch by Felio Siby has become the first timepiece sponsorship of his professional career.
The Czechoslovakian Davis Cup champion, and top ten player in the world, chose an electric blue as the color for his limited edition timepiece. The mounted figures 1 and 7, outlines of the three inner circular dials and both hands of the watch itself are all given a distinctive finish, made of Rose Gold, that compliments the azure face. The .2-carat diamond set in the upper corner of the circular “Cotes de Geneve” decorative facial engraving praises the silver casing made with Titanium that features the signature Felio Siby crocodile imprint. The handmade watch with Vaucher Manufacture Fleurier Swiss movement comes complete with a Felio Siby custom stitched watchstrap in a durable blue material, making the Tomas Berdych Watch a luxury sports timepiece suitable for any occasion.
Dominique Siby chose Tomas Berdych as one of the most stylish tennis players on the professional circuit today, and for having an ideal image that exemplifies the brand. The lifestyle endorsement campaign includes portrayals of Berdych wearing the watch while relaxing at home and on-the-move with select pieces from the Felio Siby luggage and men’s bag collection in tow. Images of himself also wearing items from the fashion line of Felio Siby apparel with girlfriend and Czech model Ester Satorova, depicts a more personal side of life off the court. The limited edition Tomas Berdych Watch by Felio Siby is priced at $135,000 and is now available by special order through www.feliosiby.com.
Dominique Siby has combined his love for high-class craftsmanship and elegant flair with luxury sports and a global life in the fast lane, to introduce a timepiece series that exemplifies human ingenuity and precision engineering – both of which are underlying themes for the endorsement campaign being launched over the Fall season. Three brand ambassadors are strategically aligned to immortalize the design of three individual watches through excellence in their respective sports. Brand ambassadors for the Felio Siby Watch collection are the top ranked tennis professional from Czechoslovakia, Tomas Berdych; the leading Brazilian Formula One racing driver, Felipe Nasr and the UK based Sahara Force India Formula One team, for which the luxury fashion brand is also the official Lifestyle Partner.
Source: WORLD TENNIS MAGAZINE