|Posted on April 3, 2010 at 12:05 AM|
April 2010 Smash Switzerland also in the German Tennis Mag.
Tomas Berdych in Miami playing with a Head racquet
update early August 2010
from the Czech media (my translation)
Tomas Berdych made the final of Wimbledon, of course it brought him the prize money and other bonuses in the form of advertising revenues. According to his manager Miroslav Cernosek, due to his recent success, the quoted value of Tomas Berdych in the advertising market has considerably increased.
Experts in marketing agree that Berdych is now ranked in the five most expensive sport in the advertising market in the Czech Republic, among other Czech stars, Petr Cech, Jaromir Jagr, Tomas Vokoun and Tomas Ujfalusi. Czech athletes in recent years have become part of a series of advertising campaigns. Financial reward for their promotional activities is however kept secret.
Berdych gets the biggest bonus from Nike. Tomas has a contract with them until 2013. The contract is attractive mainly to Berdych in the bonus section, according to some speculations, the bonus is in the hundreds of thousands of dollars.
Since Wimbledon final Tomas belongs to the tennis elite -as of July 18, 2010 he is ranked # 4 in the Race for London final- from now on, entry fees for the new tennis star he is, represent often more than the prize money. Tomas will look forward to Asian tournaments this autumn, they offer huge entry fees in comparison to European events. Tomas is now guaranteed for going there at around 50 000 Euros pro tournament just because of his presence at the tournament. That's why, he will certainly prefer to play in Shanghai, Tokyo instead of Lyon, Valencia...
About the Dunlop bag/Head racquet, Tomas' manager admits that it's a strange situation and that it is confusing a lot of people, but he announced that the 'problem' should be solved by the end of the year.